If you have a business, then you’re probably aware of the importance of promotion. You are not alone if you have tried almost everything you can think of without finding a great deal of success. With online and digital content becoming more popular every day, savvy marketers and businesses are turning to video marketing strategies. Read on to find out about how to use video marketing to increase exposure and gain new business.
When you are making a video, do not focus on what it looks like. A high production value does not actually equate to getting a good return on what you invest into it. Huge companies have made great marketing plans with simple videos.
Video marketing allows you to stay in better touch with your targeted customer base. Have customers supply you with questions to answer in a weekly video. You may also offer freebies to those whose questions you share.
Screenshot your website and include it in the video. Viewers will be able to see your site’s setup this way. This is pertinent in tutorial videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.
It is important to optimize your videos. Use a different title and description as you load your videos to different websites. You should put keywords in there, as well. You should also include information in case a potential customer needs to contact you.
You need not feel like you have to hire professionals to make a decent video for your business. You do not need professional equipment; just make sure you keep focused and balanced when shooting. There is probably no need to develop a formal script, either. Relax, talk to the camera and edit what you do not need in your video, later. You might not need to do even that much. A slideshow or screencast can get the message across in some cases.
Keep in mind that producing your video marketing content is only the first half of your efforts. For example, you will need to promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Good videos are important, but so is good marketing.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.
Don’t forget about YouTube. YouTube should be your first stop. It provides you with free video hosting. It is also the third most visited site on the Internet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
Does your business have any employees or colleagues? If so, then involve them in your videos. The person in front of the camera should be pleasant, happy and comfortable. It is a good idea to have several people be in the videos that you create.
Use a consistent approach in each of your videos. You can go with a quirky, fun style or go how-to, but stick with it. Take the time to really get to know your audience so that you can cater your videos to them. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
Your videos should all have the same tone. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. You need to keep in mind both your product and your target audience. These factors should strongly influence the approach you take with all marketing videos for your business.
When you produce a video, always ask your viewers to do something. This is generally known as a “call to action”. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. In order for this powerful approach to work, you must make the process simple and transparent for the viewers.
Bring along a video camera if you are attending any public events like trade shows and conventions. You will probably have the occasion to interview some experts or simply document your experience at this event. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.
The first thing to figure out is the success of your video. You should not assume how valuable the video will be to your customers just by guessing. However, solid data is a better measure to see if you are reaching your target. Look at the hits your videos you make get, and see which ones get more and try to figure out why.
You should end your videos by asking your audience to take action. You will call your customers into action! One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. If you want it to work, you have to make things easy for viewers.
Share your video far and wide. Start by sharing your video with your friends and family. Start a blog on your website about the subject. You can even mail information about it by post to current customers. Post it all over the Internet such as Facebook, YouTube, etc. Spread the news!
People want to feel like they can trust you! If you want to make videos, make sure the topic is really interesting to you. Speaking naturally and from the heart will help viewers relate to you and enjoy your video as well.
Don’t create ads, create interesting videos. Your audience will quickly lose interest in your video marketing campaign if every video is a sales pitch. You need to provide your audience with quality content such as useful tips, fun facts or answer their questions and demonstrate your products in detail.
You should always think carefully about what you are putting in your videos. These allow you to identify how many people watched your video and at what time of the day it was watched. Any of the strategies described can help you immensely.
Make a video that discusses your business and product. Provide them with a free item, such as a report or free sample, and inform them of what they’ll obtain in return for signing up. A personal touch can really get a better response.
Your intro and outro should both be scripted. Tell your viewers your name, what you represent and then share your video’s content is. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.
When using video marketing for engaging customers, begin with friendly greetings. Let them know who you are and what you do prior to launching into heavier content. When ending your videos, give a friendly reminder to viewers of who you are and what the name of your business is.
Keep videos short and full of information. Keep in mind that the attention span of the average Internet viewer is very short. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.
People love a good story. Do you have stories about your business that you can tell? For example, try sharing a video that puts your company at a charitable event and choose to discuss it in quick detail. Also, consider testimonials from satisfied customers. In this respect, real people are so much more effective than paid actors.
Don’t make a video that doesn’t contain a call to action. Inform your viewers of where your products and services are located, and insist that they act immediately. Make instructions clear and concise to avoid confusion. An assertive, powerful call to action is the perfect way to end each clip.
One interesting angle you can use to spice up your video marketing strategy is time-lapse photography. Start the camera rolling, and let it run for a while. As you watch your recording, chooses scenes that showcase your business. The ability for the customer to see how you work will be priceless.
Don’t make your videos appear like advertisements. You will lose a big chunk of your audience if you try to sell to them in every video. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.
If you were a customer, what would you want to know about the product? These are the same things your audience will want to know. Answer these questions in an entertaining video. The more entertaining the video, the more shares and customers you will receive.
Always begin with a warm greeting when employing video marketing, as this helps to engage your audience. Tell them who you are, and about your business before you get to your content. You need to also make sure you restate your business information in a positive tone at the end of your video.
Many overlook the potential of converting videos into podcasts. This is a great new marketing stream, but is also a potential source of revenue. Be careful, however. Don’t overcharge for your video podcasts if you want people to buy them.
If you do not want to present yourself to the world, do voice overs. Some business owners avoid video marketing because they feel self-conscious about being on screen. One option is to display your product and record a voice over. Simply take a microphone and record over a video you’ve made.
One of the greatest benefits of video marketing is the ability to interact directly with customers. Use your videos to answer some of their questions or concerns. This will keep them engaged and give your firm a great reputation.
Successful video marketers understand the importance of responding to comments left by your viewers. Many times people will ask questions that are urgent. Always respond to any comment posted and do it as soon as possible.
Use humor in commercial-style marketing videos. Boring, dull advertisements are not that interesting to most people. Having a funny or slightly controversial video can draw more attention from prospective customers. Be original, creative and take the time to think of a fun idea. Customers will watch and share an original and funny commercial.
While a 3-minute video can be great if it’s a how-to or educational, any other type of video should be 30 seconds or less. It’s easy to catch anyone’s attention online with a quirky message or interesting title. An additional 30 seconds of video content only makes the process even more concrete.
An educational video or a tutorial can be more than three minute long, but another kind of video should last from 30 seconds to two minutes. A lot of people have a shot attention span and you will have to create short videos to get your message across before your viewers lose interest.
There is still work to do even after you’ve set up your transcripts and keywords. Your content must be interesting for the viewer. If it isn’t, you need to start with a new plan.
Read the comments about your video. The intent, after all, is to bring in more customers. If people are responding negatively to your videos, pay attention to their feedback. Using their ideas gives them a feeling of worth, which also brings in their social circles.
You should now have a better idea of everything you can accomplish thanks to video marketing. Traditional advertising methods are still on the rise, but newer and more engaging techniques are steadily taking the spotlight. It’s a digital world, so maintaining your online presence is imperative. Use these tips and you will make a lot of money.
You must check back in on comments and track the statistical data. Compare the results and statistics of your videos in order to see what is working so you can use it again.